Design with Purpose: Elise’s Creative Contribution to the Step by Step Challenge
By 2025, our partnership with the BOWRA Foundation had evolved from sponsorship into something more personal — creative collaboration.
This year, Elise, a talented member of the Priavo family, dedicated her time and design skills pro bono to support the charity’s flagship fundraising event: the Step by Step Challenge.
The Step by Step Challenge is a walking event that invites participants of all abilities — from those recovering from brain injury to friends, families, and supporters — to take on a physical and mental journey together. Each mile walked represents progress, solidarity, and hope. It’s not about speed or competition; it’s about putting one foot in front of the other, side by side, to raise awareness and vital funds for people rebuilding their lives after brain injury.
Elise worked closely with the BOWRA Foundation’s team throughout the year, creating a complete suite of campaign visuals — from event branding and promotional artwork to participant materials and digital content. Her design work didn’t just make the event look professional; it made it feel inspiring. The visuals captured the heart of the challenge — determination, teamwork, and humanity in motion.
Post event, Elise reflected on how meaningful it was to use her design background for something so purposeful: “It’s been a privilege to help bring this incredible challenge to life — to use creativity in support of resilience.”
That statement sums up exactly why this project meant so much to us. The Step by Step Challenge embodies the values we share with BOWRA — perseverance, teamwork, and progress through adversity. Watching Elise’s designs become part of that story, helping the event reach new audiences, was something the whole Priavo team took pride in.
For us, this was another reminder that giving back doesn’t always mean financial support. Sometimes, the most meaningful contribution comes through skill, creativity and passion — offering what you’re best at to help someone else succeed.
Summary:
In 2025, our partnership with the BOWRA Foundation became a story of creativity meeting compassion. Through Elise’s design work, the Step by Step Challenge reached and inspired more people than ever before — showing that every skill, every step, and every act of kindness can help build momentum in the journey of recovery.
Find out more about The BOWRA Foundation’s Step by Step Challenge at www.bowrafoundation.org/step-by-step. You can walk, volunteer, fundraise or simply donate to support participants as they take on their journeys of recovery. To explore more ways to contribute, visit the charity’s Get Involved page.
Every step taken, and every bit of support shared, helps someone rediscover their strength.