Fortitude, loyalty, adaptability, and integrity – the Bravery Brand
Priavo Security, at its core, stands on four fundamental principles: fortitude, loyalty, adaptability, and integrity. These values drive every mission, operation, and partnership, setting the standard for excellence in a constantly evolving security landscape. At the heart of these principles is a man who not only represents them but lives by them every day—Toby Gutteridge.
Toby Gutteridge: A Testament to Fortitude and Resilience
Toby Gutteridge, a former member of the U.K. Special Forces (S.B.S), is more than just a name in the world of extreme sports and security; he is a living embodiment of these core values. As a seasoned professional who has navigated the most challenging environments, Toby’s journey is a remarkable story of survival, courage, and unwavering determination. His experiences have shaped him into a formidable leader who continues to inspire others to push beyond their limits.
Gutteridge’s love for extreme sports and his passion for making a difference led him to establish Bravery, an extreme sports brand that supports charities dedicated to underprivileged children and veterans of the Armed Forces. Through Bravery, Toby channels his commitment to loyalty and integrity, giving back to communities that need it most. The brand isn’t just about sports apparel and equipment; it’s about embodying the spirit of resilience and empowerment, echoing the essence of Toby’s personal journey.
Overcoming Adversity: Toby’s Inspirational Story
Toby’s life is marked by incredible challenges, from his time in the elite forces to surviving severe injuries that would have halted most in their tracks. However, instead of succumbing to his circumstances, Toby found strength in adversity. His survival story is a powerful testament to the human spirit’s resilience and the power of fortitude—values that align perfectly with Bravery’s ethos.
His book, ‘Never Will I Die,’ encapsulates his journey and the mindset that helped him overcome the impossible. The book serves as a beacon of hope, inspiring readers to believe that any obstacle in life can be overturned with the right mindset. It’s a rallying cry for everyone facing their own battles, a reminder that perseverance and resilience can transform even the most daunting challenges into opportunities for growth and triumph. You can learn more about Toby’s story and get a copy of his book here.
Bravery HQ Launch: A Celebration of Strength and Style
Toby’s dedication to fortitude and adaptability shines through in every product offered by Bravery. From surfboards and wetsuits to t-shirts, caps, and a full range of men’s and women’s apparel, each item is meticulously designed by Toby himself, reflecting his passion and eye for detail. Bravery is not just a brand—it’s a movement that stands for courage, resilience, and the will to overcome.
The team invite you to be part of this journey and support the launch of their new Bravery HQ. Celebrate this milestone with them and explore a collection that is more than just apparel; it’s a statement of strength and an ode to those who refuse to be defined by their struggles. Find out more details and visit their HQ here.
Join the Bravery Movement
Toby Gutteridge’s story and the values of Priavo Security are a powerful reminder of what can be achieved when you live with purpose, integrity, and unbreakable willpower. Whether you’re navigating the complexities of the security world or facing personal battles, the principles of fortitude, loyalty, adaptability, and integrity can guide you toward success.
Follow Toby on Bravery and join a community that celebrates resilience, courage, and the relentless pursuit of excellence. Let his story inspire you to find your inner strength and push beyond your limits, no matter what challenges lie ahead.
Visit their website here.
To view more of our charity work across Military, Conservation and local causes, please click here.